Fractional Product Marketing Manager

ENGAGEMENT OVERVIEW

Engagement Type: Fractional / Embedded Product Marketing

Time Commitment: 15-30 hours/week (flexible based on scope) 

Domain: Cybersecurity - Attack Surface Management (ASM)

Reports To: VP of Marketing

Location: Remote-first with optional on-site collaboration (Tel-Aviv)

ABOUT THE ENGAGEMENT

CyCognito is seeking a seasoned Fractional Product Marketing Manager to drive high-impact marketing work on a flexible, part-time basis. This is not a staff-augmentation role, it is a strategic embedded partnership. You will own meaningful deliverables, plan and execute content plays, operate with autonomy, and engage directly with multiple stakeholders across the company (Sales, Channel, Marketing, etc).

Founded by national intelligence agency veterans, CyCognito helps enterprises understand their attack surface as attackers see it, identifying exposure, prioritizing risk, and enabling faster remediation. Clients include Fortune 500 organizations such as Colgate-Palmolive, Hitachi, and Tesco.

This engagement is ideal for an independent PMM consultant or senior professional seeking meaningful part-time work with a high-growth cybersecurity company, without the demands of a full-time role.

WHAT YOU'LL OWN

Depending on scope and hours, your portfolio will draw from the following:

Positioning & Messaging

• Define differentiated value propositions for CyCognito's product line
• Translate complex ASM capabilities into business-relevant narratives
• Keep messaging sharp, consistent, and aligned across all channels



Content Strategy & Execution

• Lead content strategy and set quality standards for key funnel assets
• Create and oversee content across formats: blogs, decks, videos, briefs
• Leverage AI tooling to scale content production without sacrificing quality

Go-to-Market & Launches

• Lead product launches with cross-functional alignment and clear plans
• Support integrated campaigns with targeted messaging and conversion content
• Partner with Sales and Channel teams to build tools that accelerate deals



Use Case Research

• Engage directly with Sales and Channel to gather real-world use cases and buyer insights
• Work through them to connect with Partners and Customers for firsthand input on pain points and value drivers
• Feed findings directly into messaging, content, and enablement assets



Market & Competitive Intelligence

• Track buyer trends, competitive landscape, and security ops priorities
• Become the go-to expert on buyer pain points and decision-making journeys
• Synthesize market insights to continuously sharpen positioning

IDEAL PROFILE

• 3+ years in cybersecurity product marketing, product management, or technical marketing
• Native-level English communication: written, verbal, and visual
• Demonstrated ability to operate independently and manage priorities without daily oversight
• Deep familiarity with security operations buyers and enterprise purchasing cycles
• Proven track record of hands-on content creation alongside strategic leadership
• Comfort working with AI tools to amplify content output and research efficiency
• Highly collaborative, able to integrate seamlessly into an existing team
• Technical background in security or adjacent fields is a plus

ENGAGEMENT TERMS

Deliverables: Defined collaboratively at engagement start and reviewed monthly

Communication: Slack/email async + weekly syncs

Tools Access: Provided for duration of engagement (CMS, CRM, design tools)

IP / Confidentiality: Standard NDA and IP assignment required