Fractional Chief Marketing Officer

Our client is a newly launched wellness facility focused on delivering high-quality, holistic experiences across areas such as fitness, recovery, nutrition, mindfulness and spa therapies. The business is positioned to become a leading destination for modern, results-driven wellness and lifestyle transformation.

Our client is seeking an experienced Fractional Chief Marketing Officer to provide strategic marketing leadership during the launch and early growth phase. This individual will play a key role in shaping the brand, defining the go-to-market strategy and driving customer acquisition and retention.

This role is ideally suited to a senior marketing leader who thrives in early-stage environments and can balance strategic oversight with practical execution.

The Basics:

● 2-3 days per week, on-site

● Competitive salary / compensation package

● Reporting to CEO and Founder

● Opportunity to be shape and lead marketing strategy for a global company!

The Role:

Marketing Strategy and Leadership:

• Develop and lead the overall marketing strategy in alignment with business objectives

• Define brand positioning, messaging, and go-to-market approach

• Advise leadership on marketing budgets and investment priorities

Launch + Growth Execution:

• Oversee marketing planning and execution for launch and early growth

• Identify and prioritise effective customer acquisition channels

• Establish KPIs and reporting frameworks to measure success

Brand Development:

• Guide the development of brand identity, tone of voice, and creative direction

• Ensure consistency across all customer touchpoints

• Oversee campaign development and storytelling

Digital and Performance Marketing:

• Provide strategic oversight across digital channels including paid media, SEO, CRM, email, and social media

• Monitor and optimise performance to ensure strong return on investment

• Recommend appropriate marketing tools and technology

Customer Experience + Retention:

• Design and refine the end-to-end customer journey

• Advise on membership models, offers, and retention strategies

• Support the development of referral and loyalty initiatives

Team + Partner Management:

• Support the hiring and structuring of the marketing function

• Manage and guide external agencies, freelancers, and partners

• Provide mentorship to internal team members where applicable

Partnerships + Marketing Positioning:

• Identify and develop strategic partnerships with brands, influencers, and local businesses

• Support PR and community engagement initiatives

• Position the business as a differentiated player within the wellness sector

The Person:

The ideal candidate is a commercially minded and strategically driven marketing leader who brings both high-level thinking and hands-on execution. They will have a proven ability to build and scale brands, ideally within the luxury wellness, fitness, hospitality, or broader lifestyle sectors, and will be comfortable stepping into a fractional role to guide a business through its early stages of growth.

They will combine creativity with analytical rigour, using data to inform decisions while maintaining a strong instinct for brand, customer experience, and market positioning.

Key experience and attributes include:

• Proven experience in a senior marketing leadership role (e.g., CMO, VP Marketing, or equivalent)

• A strong track record of launching and/or scaling brands in relevant sectors

• Deep expertise across brand strategy and digital marketing channels

• Experience operating in a fractional, advisory, or consultancy capacity is advantageous

• A commercially astute, data-driven approach to decision-making

• A strategic mindset paired with a willingness to be hands-on when needed

• Comfort working in fast-paced, early-stage or startup environments

• Strong problem-solving skills and the ability to make clear, confident decisions

• Excellent communication and stakeholder management capabilities

• A genuine interest in wellness and delivering exceptional customer experiences

Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.